John Dohrmann
Creative Director
BREAKTHROUGH Social &
INTEGRATED EXPERIENCES
I build high-performing creative teams and direct award-winning social, digital, and integrated experiences for global brands. From scaling viral, native creator content to executing high-stakes broadcast turnarounds, I bridge human storytelling with emerging technology.
FROM SOCIAL TO
SUPER BOWL
Tasked with driving immediate excitement for the Lexus RC coupe on a compressed timeline, I scaled a native, low-fidelity concept from an independent creator in Japan into a massive, multi-platform ecosystem.
When the initial social assets went viral, I navigated a rapid pivot with executive stakeholders, leading a complete production turnaround from greenlight to an official, third-quarter Super Bowl commercial in just five days. The high-velocity activation generated over 110M impressions and drove a massive 1,800% spike in consumer search traffic.
TIKTOK
Directing platform-native storytelling that commands attention. As a hands-on CD/creator, I help teams concept, script, and then partner with production and editors to build high-performance short-form content. By treating social spaces as conversation engines rather than broadcast feeds, our targeted platform strategy can drive individual video views past the 1M+ mark with record community engagement.
YOUTUBE
Humanizing brands and making technologically advanced products accessible through documentary-style storytelling. This series focuses on leveraging deep customer advocacy to build brand equity, creating high-impact, long-form narratives designed to serve as foundational cross-platform creative assets
Stewardship of a premium brand content. I direct and execute content strategies that bring audiences closer to exclusive physical experiences—from hyper-rare supercar previews to cinematic, period-correct automotive photography. By balancing meticulous attention to visual detail with a deep understanding of the platform platform, my team successfully scaled a brand presence from a niche following to a highly engaged community of over 5 million.
Inventing "never-been-done-before" live experiences that smash engagement benchmarks.
To promote the Lexus RC in a crowded market, I pushed to bypass the platform streaming limits of the time and create a live, interactive automotive customization build.
Over a continuous 10-hour broadcast, my team engaged the community to co-create a physical vehicle in real time, masterfully balancing live user inputs with strict technical and production constraints.
The activation generated millions of views, drove a staggering 10,000% increase in fan engagement, and was recognized as Adweek’s Best Use of Social Media.
FROM MIAMI TO LA
Building multi-layered, episodic content narratives that cross subcultures.
To expand the boundaries of traditional digital engagement, I directed an integrated cross-country social series that transformed a physical road trip into a high-impact cultural activation.
My team successfully managed a complex creative ecosystem, partnering with prominent automotive customization shops and emerging music creators across multiple major markets.
The initiative unified distinct audience verticals, turning real-world geographic milestones into a highly engaging, episodic digital campaign that culminated at the LA Auto Show.
Experimental R&D:
SHOW OR DISPLAY
A live, end-to-end e-commerce brand built to test the boundaries of modern creative operations. Acting as a pure maker, I worked with Google's Gemini and Anthropic's Claude to design the brand identity, prototype product layouts, and build the custom storefront. Everything, except write the copy. That I kept solely to myself. The project serves as an active sandbox for testing automated workflows, AI-assisted asset creation, and cross-platform advertising integrations in real-time.
Visit showordisplaystore.com
